Wearing different hats, chasing one long love affair with the written word.
Some people read for pleasure. I read for a living — and somewhere along the way, I started writing the words I once only reviewed.
Became a reader at 8, a writer at 12, a blogger at 18, a copywriter at 22, and a founder at 25 — every chapter of my work has come back to the same thing: a good sentence, in the right place, can change how someone sees the world.
Since 2012, I've been helping authors & publishers market their books to the right audience through the right channels — with customised strategies across book marketing, author branding, influencer marketing, and media & PR coverage.
A career in advertising spent leading creative — turning strategy into ideas people remember, and words into work that moves.
Leading campaigns end to end — concept, copy, and craft — across brands and categories.
Finding the human truth in a brand and building a voice readers actually want to hear.
Turning ideas into visuals that speak — art direction and design that make a story impossible to scroll past.
Want the full picture of my advertising work and clients? Get in touch.
The Color of Us featured in The Hindu BusinessLine's curated summer reading list.
Read the article →
MissBookThief won the IBA 2017 in the Books category — awarded India's best book blog.
View the award →
How a book blog built on #HarGharReader grew into one of India's most trusted marketing partners for authors and publishers.
Read the feature →
Recognised among women who break barriers and inspire others through their work, stories and creativity.
Read the feature →
Why great books fail on visibility, not quality — and how MissBookThief evolved from literary blog to full-service author branding agency.
Read the feature →
Inside fifteen years of MissBookThief — a 22,000-strong reader community and a network of 600+ literary creators across India.
Read the feature →
Asha Seth on reading, marketing and finally publishing her own books — and why that order shaped the agency she built.
Read the feature →
An intimate conversation with The Bookoholics about poetry, loss, and the writing life.
Read the interview →A handful of my short fiction — little worlds to slip into for a few minutes.
A haunting tale of what the still water remembers.
Read the story →
A fleeting wish, and the night it almost came true.
Read the story →
Two strangers, one journey, and a conversation that lingers.
Read the story →
Love, habit, and the quiet rituals we keep.
Read the story →
A tender goodbye, and the love that outlasts it.
Read the story →
A childhood memory that still creaks in the wind.
Read the story →Once in a while I write to my readers — what I'm reading, what I'm writing, and the small literary joys in between. Slip your email in and join the circle. No noise, just stories.
As the Chief Guest at the book launch of 'Thoughtful Reflections' by Dr. Sanjay Runwal in Pune, India — attended by over 400 readers, book lovers, media, and more.
🌻 Diljale Ustaad with 'The Color of Us' — my rendezvous with @pankajtripathi at @rangshilatheatre in Mumbai. Tripathiji holding the book added colours to the book itself. 📣 'The Color of Us' out now 🎉💕
At the launch of my latest poetry collection — The Color of Us — at Kunzum, Delhi, surrounded by friends, family, book lovers, and book influencers.
The songs that keep me company through long writing sessions and late-night rewrites.
For author collaborations, book reviews, speaking, or creative work — drop a note and I'll get back within a day or two.
Find me online.